Effective date: 25 June 2026
Last updated: 25 June 2026
These Terms of Service (“Terms”) govern your access to and use of Lorito. By creating an account or using the service, you agree to these Terms. Please read them carefully — they include important provisions about billing, acceptable use, the limits of our liability, and the AI nature of the service.
“Lorito”, “we”, “us” or “our” means Lorito AI (Pty) Ltd. “You” or the “Customer” means the person or entity that registers for or uses the service. The “Service” means the Lorito platform, dashboard, APIs and the AI agents it lets you create and deploy. “Customer Content” means the websites, documents and other materials you submit to build a knowledge base. If you accept these Terms on behalf of a business, you confirm you are authorised to bind that business.
In accordance with the Electronic Communications and Transactions Act, 2002 (ECTA):
Lorito lets you ingest your own content into a knowledge base and deploy AI agents that answer questions from that knowledge base across one or more channels. You must be at least 18 years old, or have authority to act for a business, to use the Service. You are responsible for the activity under your account and for keeping your login credentials secure.
You retain all ownership of your Customer Content. You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, process and transmit your Customer Content solely to provide and maintain the Service for you — including ingesting it, generating embeddings, and supplying it to our model providers to generate responses.
You warrant that you own or have the necessary rights and permissions to submit your Customer Content and to let us process it as described, and that doing so does not infringe any third party’s rights or breach any law. In particular, you may only ingest websites and materials that you own or are authorised to use.
You agree not to use the Service to:
We may suspend or limit accounts that breach this section, as set out in section 12.
The Service uses large language models to generate responses. AI output may be inaccurate, incomplete or out of date and must not be relied upon as professional, legal, medical or financial advice. You are responsible for how you configure your agents, for the content they draw on, and for the responses they give to your end-users. We recommend you review agent behaviour and provide appropriate disclaimers to your end-users.
If you deploy an agent to a third-party channel (for example WhatsApp, Instagram, Messenger or email) or enable a third-party tool integration, your use of that channel or tool is also subject to that provider’s terms and policies, and you are responsible for complying with them. We are not responsible for third-party services we do not control.
Paid plans are sold through Polar, our merchant of record. This means Polar — not Lorito — is the seller of record for the transaction: Polar processes your payment, issues your invoice or receipt, is responsible for collecting and remitting any applicable sales tax or VAT, and applies its own buyer terms to the purchase. We never receive or store your card details.
We retain all rights, title and interest in the Service, including the platform, its software, interface and branding. You retain all rights in your Customer Content and, as between you and us, in the outputs generated for you. We may use aggregated and de-identified data that does not identify you or any individual to operate and improve the Service.
We work to keep the Service available and reliable, but we provide it “as is” and “as available” and do not warrant uninterrupted or error-free operation, or that AI responses will be accurate or fit for a particular purpose. We may add, change or discontinue features from time to time.
To the maximum extent permitted by law, we are not liable for any indirect, incidental, special or consequential loss, or for loss of profits, revenue, data or goodwill. Our total liability arising out of or relating to the Service is limited to the fees you paid to us in the three months immediately before the event giving rise to the claim.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including under the Consumer Protection Act, 2008 — your statutory rights are not affected.
You agree to indemnify us against reasonable claims, losses and costs arising from your Customer Content, your use of the Service in breach of these Terms, or your infringement of any third party’s rights, to the extent permitted by law.
You may stop using the Service at any time, and may ask us to close your account and delete your data by emailing hello@lorito.ai. We may suspend or terminate your access if you materially breach these Terms, if required by law, or to protect the Service or other users — with notice where reasonably practicable. On termination, the licences you granted end and we will delete your data in accordance with our Privacy Policy, except where we must retain certain records by law.
Our handling of personal information is described in our Privacy Policy, which forms part of these Terms. Where we process personal information on your behalf as your Operator under POPIA, we do so on your instructions and as set out in that policy and any applicable data processing agreement.
These Terms are governed by the laws of the Republic of South Africa. Before starting formal proceedings, both parties agree to attempt in good faith to resolve any dispute informally by contacting hello@lorito.ai. If a dispute cannot be resolved, it will be subject to the jurisdiction of the South African courts.
We may update these Terms from time to time. If we make a material change, we will give account holders at least 14 days’ notice by email before it takes effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.
You may not assign these Terms without our consent; we may assign them as part of a reorganisation, merger or sale. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. These Terms, together with our Privacy Policy and any plan-specific terms, are the entire agreement between you and us regarding the Service.
Questions about these Terms? Contact hello@lorito.ai.