Meta & SEO

When your agent lives on a full chat page — your hosted page or your own custom domain — that page behaves like any other web page. It has a browser tab title, a favicon, and a link preview that appears when someone shares the URL. Setting these makes the page feel like a polished, owned part of your business rather than an anonymous link.

You'll find these settings on your project's Channels page: click Configure on the Web card, then Edit appearance, and look under Browser tab & sharing.

Where they apply

Both full chat pages use everything you set here: your custom domain and your hosted page on a Lorito address.

Once you set a page title, it's used exactly as you wrote it. Lorito isn't appended to it. If you leave the title blank, the page falls back to your project name, and a Lorito address adds the Lorito name to that fallback.

The web widget and inline embed live inside your site, so they inherit that host page's own tab and metadata. These settings don't change them.

The fields

Page title

The page title is the text in the browser tab and the heading in a shared link preview. Use your business or support name.

Example: Acme Support

Leave it blank and the page uses your project name instead.

Page description

The page description is the line of text shown in a link preview, beneath the title, when the page is shared in a chat, email, or social post.

Example: Chat with the Acme team

Favicon

The favicon is the small square icon shown in the browser tab. Upload a square PNG or SVG.

Share image

The share image is the picture that appears next to your link when someone shares it in WhatsApp, Slack, iMessage, or a social post. Upload a wide image and it's cropped to the shape every platform expects.

Leave it empty and Lorito generates one for you: your project name, in the font you chose, in your own colours. So a shared link is never a blank grey rectangle, whether or not you upload anything.

Upload your own if you want your logo on the preview. Logos are usually the wrong shape for a wide preview card, so it's better to place yours on a finished image than to have us stretch it.

Why it matters

• Recognition — a branded tab and icon tell visitors they're in the right place, especially when they have several tabs open.
• Trust when shared — a clear title and description make a shared link look credible instead of bare, which means more people click through.
• Professional polish — these small details signal that the chat is an official, maintained part of your business.

What's next

• Add your logo and theme in Appearance & branding.
• Set the chat's opening copy in Greeting & suggested questions.