Meta & SEO

When your agent lives on a full chat page — your hosted page or your own custom domain — that page behaves like any other web page. It has a browser tab title, a favicon, and a link preview that appears when someone shares the URL. Setting these makes the page feel like a polished, owned part of your business rather than an anonymous link.

You'll find these settings in your project's Settings, under Branding & appearance → Browser tab & sharing.

Where they apply

• Custom domain — your custom-domain chat surface uses your favicon, page title, and link description.
• Hosted page on a Lorito address — preview links keep the standard Lorito tab branding, so the title and favicon you set here apply to your own domain.

The web widget and inline embed live inside your site, so they inherit that host page's own tab and metadata — these settings don't change them.

The fields

Page title

The page title is the text in the browser tab and the heading in a shared link preview. Use your business or support name.

Example: Acme Support

If you leave it blank, the page falls back to the default Lorito title.

Page description

The page description is the line of text shown in a link preview, beneath the title, when the page is shared in a chat, email, or social post.

Example: Chat with the Acme team

Favicon

The favicon is the small square icon shown in the browser tab. Upload a square PNG or SVG.

Why it matters

• Recognition — a branded tab and icon tell visitors they're in the right place, especially when they have several tabs open.
• Trust when shared — a clear title and description make a shared link look credible instead of bare, which means more people click through.
• Professional polish — these small details signal that the chat is an official, maintained part of your business.

What's next

• Add your logo and theme in Appearance & branding.
• Set the chat's opening copy in Greeting & suggested questions.