Channels

Custom domain

Serve your agent's chat from your own domain, like chat.example.com.

A custom domain lets you serve your agent's chat from an address you own — for example chat.example.com — instead of a lorito.ai address. It's the same full-page chat as your hosted page, just on your own branded domain.

Using a custom domain is a paid feature, available depending on your plan. See Plans and entitlements for what your plan includes.

Unlike the hosted page — which needs no DNS setup — a custom domain points an address you control at Lorito, so it involves a quick one-time DNS step.

Connect your domain

Add the domain

In your project, go to Channels and click Configure on the Web card, then open the Custom domain section. Enter the fully-qualified subdomain you want to use (for example, chat.example.com) and click Add domain.

Add the DNS record

At your domain registrar or DNS provider, add a CNAME record for the subdomain you chose, pointing it to:

cname.vercel-dns.com

For example, a CNAME for the chat host of example.com pointing at the target above makes chat.example.com resolve to Lorito.

Wait for propagation

DNS changes take time to spread across the internet — usually up to 24–48 hours, though often much faster. Lorito provisions the SSL certificate automatically once your CNAME resolves, so the chat is served securely over HTTPS.

Verify and go live

Back in the Custom domain section, click Check verification. While DNS is still propagating, the status stays Pending DNS — just check again later. Once it verifies, your domain becomes Active and your chat is live at your address.

If your domain is already registered elsewhere on the platform, verification may ask for a TXT record instead. Click Check verification to see the exact record to add.

Removing a domain

To stop using a custom domain, open its section and click Remove. This unregisters the domain from Lorito and removes this deployment. Your own DNS records are left untouched — you can delete the CNAME at your provider whenever you like.

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